Mattel

Nominated for Enchantimals

Enchantimals by Mattel reveals a new brand franchise, Enchantimals™, a fantastical world celebrating the special bond between kids and animals, as pets are often a child's very first bestie. Enchantimals joins the Mattel girl's portfolio of well-known brands offering products and engaging storylines that ignite imaginative play. Launching with 14 small dolls and 3 playsets, Enchantimals product inspires stories of friendship, empathy and compassion towards all living things.