Welcome to Your Weekly News Brief!
Another (Not so) Happy Bloomin' Friday!
(Thursday) The White House clarified today that imports of Chinese goods now face a 145 percent fee — 20 percent larger than it was understood last night. The emails, calls and texts I've been receiving are beyond heartbreaing.
Led by the U.S. Toy Association, the vast majority of global toy associations have come together to advocate for 0% reciprocal tariffs around the world, to ensure that safe, affordable, and high-quality toys remain accessible to all children. We are proud to be a part of this critical and unique global movement urging the Administration and governments around the world to #KeepToysTariffFree.
Please share this message broadly — like and repost to help spread the word!
View the global statement and signatories here.
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Mary and the POP Team
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Commentary of the Week - Super Impulse's Alan Dorfman:
Don't Panic
UPDATE: It been a rough week. I wrote my following comments this past Monday, before two subsequent increases in the tariff rates from goods made in China. While I’ll send by my advice, and the historic reasoning behind them, I’ll admit that the situation has become much more stressful, and “be concerned” is an understatement. Let’s say, be very concerned.
Many of us attended the Toy Association meeting this past Tuesday. Our trade organization is being proactive, and for a recap of their actions, and recommendations, see this link: https://email.toyassociation.org/q/1tkm1UyDxInSeD4ISWhXLZkZ/wv
At our toy company, we had spent the last few weeks discussing, debating, reviewing, calculating and recalculating in order to determine a strategy for dealing with the 20% tariff that was now being imposed on our toys made in China. Worth noting: ALL of our toys are made in China.
Further, the majority of our product line had been duty-free. So, adding 20% to our landed cost is a pretty significant situation. After speaking with our sales managers, other toy company owners, and even some of our customers, we came up with a strategy that we felt was equitable for us and our customers. I wrote it up, edited and adjusted it, and emailed our policy and effective date to our sales management and sales representative group principals.
The ink wasn’t dry on our electronic memo before our strategy was obsolete. READ MORE...
Global Tariffs: Updates from The Toy Association
The Toy Association has quickly responded to sweeping reciprocal tariffs announced by the Trump Administration April 2:
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The Toy Association is engaged in continuous media outreach to spread awareness about the impact of tariffs on the industry. To date, President & CEO Greg Ahearn has been interviewed by The New York Times, CNN, CNBC, and several other major media outlets.
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The Toy Association continues to lead the way on the reciprocal tariff agenda and has brought together the vast majority of national toy associations from around the world (representing toy sectors in China, Vietnam, Japan, Brazil, Mexico, Canada, the EU, France, Germany, and many others) to advocate for lowering trade barriers and tariffs on toys around the world. We believe we are the only industry to advocate for minimal to no tariffs across the board. The global tariff-free toy statement can be read here.
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CALL TO ACTION – Please join the tariff conversation on social media by posting the following:
Led by the U.S. Toy Association, the vast majority of global toy associations have come together to advocate for 0% reciprocal tariffs around the world, to ensure that safe, affordable, and high-quality toys remain accessible to all children. We are proud to be a part of this critical and unique global movement urging the Administration and governments around the world to #KeepToysTariffFree. Please share this message broadly! READ More...
Person of the Week - Lethal Chicken's Alex Mackey
Board Games, Big Wins, and Brutal Setbacks: Our Unexpected Journey
Hi Alex! You've accompished many unusual endeavors in your life, which people can read about in your POP profile, For this interview, please share with our readers what you do in our industry?
We create board games. But with the new tariffs, we create pricey comic books that come with a free board game.
What is it about the Toy and Game Industry that you love?
I love the people in this industry and I love being able to be creative and have it go to a mass market to be enjoyed by so many people.
What do you feel has been your greatest “win” so far in life? What was your biggest failure?
This is a long answer to a short question. I feel like our (my business partner Mike Szalajko and myself) journey has been full of lots of ups and downs with some amazing wins but also with crushing setbacks. When we created our first game, What The Film?! I knew nothing about the games industry. I had written a script that Mike and I were talking about while doing volunteer hurricane cleanup. Mike said to me, “We could turn that into a boardgame.” During that trip, we fleshed out the game and upon returning home spent the next couple of months creating the game, getting a prototype and then putting it on Kickstarter.
This was February 2018 and a week into our campaign, we had funded and we were playtesting our next game. Someone at the table asked us, “What are you going to do with What The Film?! after it’s done on Kickstarter.”
Very naively, I said, “I’m going to go get it into Target, of course.” Read More...
POP Classifieds - Free and Easy
We are rerunning this service again this week since so many people visited the page...
"I kept an eye on People of Play's Classifieds and now I work at TOMY!" -Jeff Hersheway, Digital Content Manager at TOMY International
Either post your job openings yourself (so easy!) to our POP Classifieds or send them to us to post for you. We all have colleagues looking now that would benefit.
You can also post IP and more to sell. We just posted a listing for US Utility Patent & Trademark: MOGO.
If you are looking for someone with particular skills and expertise, use POP's Advanced Search to fine that person or company you need!
If you are not in the POP Directory, the largest searchable directory by skill, expertise and more, sign up!
Cartoon Lovers, Lexophiles & People in Need of a Smile!
Cartoon of the Week: Thank you to Kid Stuff's Matt Sweeny for the cartoon this week!
Memorable Quotes: "Anyone who thinks they're too small to make a difference has never met the honeybee." - Popular saying, unknown attribution
Toy Industry Word of Day: If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!
Have a cartoon, quote or a joke to share? Send it to me! Mary
Happiest of Birthdays to colleagues celebrating birthdays this past week!
Financial and Legal
Spin Master to upsize L.A. offices with move to Playa Vista. The parent of brands such as "Paw Patrol," Rubik’s Cube and Kinetic Sand is moving to The Collective creative office campus in Playa Vista.
Diamond Comic Distributors and subsidiaries, including Alliance Game Distributors, will be sold to Alliance Entertainment, according to a filing in the bankruptcy case. Although Alliance Entertainment was declared the winner on the day of the bankruptcy auction, Diamond attempted to change the winner to a joint bid from Universal Distribution and WizKids and NECA parent Ad Populum, which resulted in a lawsuit...
Some details of the bidding in the Diamond Comic Distributor bankruptcy auction were revealed in filings over the past week, including in Alliance Entertainment's lawsuit asking the court to declare that its bid was the winner of the auction. There were seven qualified bidders at the auction, bidding on a variety of assets and asset combinations. One new bidder was revealed: toy company Basic Fun!, which bid $50 million...
Potential buyers line up for TikTok ahead of deadline. Amazon is among the last-minute bidders for the popular video-sharing app, which is facing a question of survival in the US. With a looming April 5 deadline for TikTok to spin off from its Chinese parent company ByteDance or face a possible ban in the US, more bidders are throwing their hat into the ring.
Report: Justice Department Will Not Block Capital One Acquisition of Discover. This decision would allow the two banking regulators that must approve the deal — the Federal Reserve and the Office of the Comptroller of the Currency — to approve the transaction.
Trump delays TikTok ban again. Donald Trump’s initial 75-day delay against enforcement of the TikTok ban law would’ve expired this weekend, but he announced on Truth Social that “I am signing an Executive Order to keep TikTok up and running for an additional 75 days.”
Restaurant stocks fall as investors fear recession, sales slowdown. U.S. stocks have tumbled for three consecutive days after President Donald Trump shocked the markets with high tariffs on goods imported from key trading partners.
CEOs think the U.S. is 'probably in a recession right now,' says BlackRock's Larry Fink. The asset management executive also said that he thinks the tariff policies of President Donald Trump could put upward pressure on inflation and make it difficult for the Federal Reserve to cut interest rates.
‘The sky will not fall’: China urges unity, resilience as US trade tensions soar. China has called on the nation to “weather storms together” amid an escalating trade war with the “capricious” Trump administration after the US president warned that Beijing had miscalculated in striking back at his new tariffs.
Trump’s DOJ will no longer prosecute cryptocurrency fraud. In a memo obtained by The Washington Post, deputy attorney general Todd Blanche directed federal prosecutors to cease litigation or enforcement actions that have the effect of superimposing regulatory frameworks on digital assets.
Court denies Build-A-Bear’s request to be sent 3,000 Squishmallows as part of lawsuit. Kelly Toys, the maker of the ever-popular Squishmallows, and stuff-it-yourself plush company Build-A-Bear have been at it in court for well over a year now.
Alliance Entertainment sues Diamond Comic Distributors. The lawsuit aims to stop Diamond from selling its assets to back-up bidders Universal Distribution and Ad Populum, after Alliance emerged as the court-approved buyer in March.
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Financial Reporting, Tariffs
Corus Q2 revenue is down by 10% from last year. The Canadian mediaco has reported a US$39-million loss this quarter, but total streaming hours across all platforms are up by 18%.
*** The above posted after tBR circulated April 11th ***
Live Updates: China Raises Tariffs on U.S. Imports to 125%. Beijing’s retaliation came after the White House raised its tariff on Chinese goods to 125 percent, on top of an existing 20 percent tax.
TARIFFS WILL NOT APPLY TO BOOKS AND COMICS PRINTED IN ASIA. Comics and books printed in Asia are exempted from the new import taxes imposed by the U.S. government last week, according to the notice released by the White House with the announcement. As ICv2 columnist Scott Thorne pointed out in his column yesterday in reference to RPG books printed in Asia, "printed books, brochures, leaflets and similar....
Major Toy Company CEO Says 80% of Toys Will Be 'Twice as Expensive' by Christmas Due to Tariffs. "Even a short-term disruption will upset the flow of goods — but we still have time," said Basic Fun! CEO Jay Foreman
Price Chaos Looms as Sweeping US Tariffs Upend Global Commerce. There are days when a plunge in the markets clears the air, and when sweeping global policy changes might mark a shift in direction.
US tariffs: how Trump’s tax is hitting Big Tech and beyond. It hasn’t taken long for the impact on tech to take shape, with experts telling The Verge that the tariffs will mean you’ll pay more for all gadgets.
Trump’s tariffs killed his TikTok deal. Despite Amazon trying to buy it, thanks to President Donald Trumpâs tariff war, no one may get to buy TikTok.
Toy prices could jump 50% following Trump's tariffs on China, Vietnam. Toy prices could spike exponentially after President Donald Trump levied massive tariffs against China and Vietnam.
Trump tariffs: American businesses are 'angry,' worried about survival, and say keeping prices low will be 'really hard'. Tariffs would increase their costs, potentially forcing them to raise prices.
Trump says he doesn't want stocks to go down, 'but sometimes you have to take medicine'. President Donald Trump said Sunday evening that he is not intentionally engineering the ongoing sell-off.
Trump is losing the confidence of business leaders, billionaire investor Bill Ackman says. Bill Ackman said that America is heading toward a self-inflicted "economic nuclear winter" from tariff policy.
JPMorgan CEO Jamie Dimon says Trump tariffs will boost inflation, slow an already weakening U.S. economy. He is the first Wall Street CEO to publicly address President Trump's tariff policy.
Peter Navarro says Vietnam's 0% tariff offer is not enough: 'It's the nontariff cheating that matters'. The examples of "cheating" cited included Chinese products routed through Vietnam..
As Trump’s tariffs roil world markets, will a new global trade order bypass the US dollar?. Amid fears of full-blown trade war, Beijing signals it will resist economic coercion and guard free-trade system.
Walgreens Reports $2.8 Billion Loss As Private Equity Preps Takeover. Walgreens Boots Alliance reported a $2.8 billion loss in its second quarter.
American Consumers Are Resilient, Ready To Adapt To Tariff-Driven Price Increases. Americans are showing resilience as they prepare for tariff-induced price increases.
Recession and Tariff Fears Could Overshadow Big Bank Earnings. Investors are less likely to be focused on profits than on the banks’ view of the economy amid steep U.S. tariffs.
Business Leaders Voice Concerns About Tariffs. Some business leaders are reportedly voicing concerns about tariffs after seeing the impact the policy has had on the stock market.
Trump believes iPhones can be made in the US, says White House. White House press secretary Karoline Leavitt doubled down on the idea that products like iPhones could realistically shift to the US.
Chinese exporters said to be ditching shipments mid-voyage to avoid crushing Trump tariffs. Insiders have dubbed the move “preparing for the Long March”, a metaphor for a punishing downturn in cross-Pacific trade.
Why Trump tariffs have resulted in Canada and China fightback. More than 50 countries have agreed to settle with the US after it declared tariffs against them. But not everyone has caved so easily.
Trump tariffs spark US government debt sell-off. The cost of borrowing for the US government rose as confidence in the economy waned.
Walmart Retracts Income Guidance Over Tariff Concerns. Walmart had forecast operating income of 0.5% to 2% for the first quarter when it released fourth-quarter earnings results in February.
European Union Votes to Impose Tariffs on US Goods. The European Commission said Wednesday (April 9) that the European Union will start collecting tariffs on U.S. goods, starting Tuesday (April 15).
Goldman Sachs Withdraws Recession Prediction After Trump Pauses Tariffs. Goldman Sachs Group economists retracted their initial forecast after President Donald Trump paused the reciprocal tariffs.
China slaps 84% retaliatory tariffs on U.S. goods in response to Trump. China said tariffs on U.S. goods will rise to 84% from 34% starting on April 10.
Stock market posts third biggest gain in post-WWII history on Trump's tariff about-face. Stocks skyrocketed in reaction to President Donald Trump's 90-day pause on some of the lofty 'reciprocal' tariffs.
Oil prices fall more than 2% as traders focus on escalating U.S.-China trade war. Trump's decision to increase tariffs on China to an eye-watering 125% weighed on the market.
Inflation rate eases to 2.4% in March, lower than expected. Consumer price inflation eased more than expected in March as President Donald Trump prepared to launch tariffs against U.S. trading partners.
Amazon CEO Andy Jassy says he believes sellers will pass increased tariff costs on to consumers. Amazon CEO Andy Jassy thinks third-party sellers "will pass costs on" to consumers as a result of tariffs.
Trends, Lists, Market Research, and State of the Industry
Survey - How Tariffs Will Impact Board Game Publishers and Designer
New whitepaper offers a snapshot of Spain’s animation and VFX industry. Spanning more than 300 companies, this sector has seen a slight increase in its animated TV and film output in recent years.
*** The above posted after tBR circulated April 11th ***
3D-printing formula may transform future of foam.
COMICS ON KICKSTARTER UP DRAMATICALLY IN 2024 With More Retailer Tiers.
It’s the season of sunshine, springtime fun, and Easter baskets—and Elizabeth Werner is here to help families make the most of it! The toy industry’s top trendspotter is sharing this year’s best ideas to get kids playing, learning, and creating with toys that are big hits for spring.
How Tariffs Are Helping To Clean Out Old Inventory Profitably. Old inventory that was relatively worthless has become a big opportunity.
Credit Card Performance Metrics Show Signs of ‘Consumer Distress’. Credit card performance metrics are showing signs of “consumer distress,” the Federal Reserve Bank of Philadelphia said April 9.
Businesses face a sobering reality: Under Trump's tariff plan, reducing reliance on China won't be easy. Donald Trump's move to impose tariffs is leaving companies scrambling to decide where their goods are produced.
After Trump’s ‘tactical retreat’, analysts warn ‘crazy’ week is just the beginning. Amid this “retreat”, tariffs on China were raised to 125 percent following an increase in tariffs from Beijing.
How Consumers Are Approaching Tariffs. To build trust, brands must be empathetic and transparent about price changes.
Trump’s Tariff Freeze: What Could Have Happened if They Stayed in Place?. “Because this is a self-inflicted economic wound, we get an extra dollop of uncertainty. Trump could reverse all of these tomorrow.”
Trump’s Tariff Shock May Drive Major Shift In Retail Media Spending. Tariffs are forcing brands to rethink retail media strategy, with new patterns emerging in Amazon and retail media ad spend.
Why Social-First Retail Brands Are Winning Big In 2025. One standout example is beauty brand P. Louise Cosmetics that launched on social media and has since become TikTok’s number one U.K. shop.
Miniatures Were Largest Category to Show Growth in 2024. With North American TCG sales slipping, miniatures were the largest hobby games category to show growth in 2024.
Toys & Juvenile Products Market to Get an Explosive Growth | Hasbro, LEGO, Fisher-Price. HTF MI just released the Global Toys & Juvenile Products Market Study.
Global Toy Market Set to Soar to USD 203.1 Billion by 2034. The toy industry is poised for impressive growth, with expectations to reach a value of USD 203.1 billion by 2034.
India’s Toy Industry Gains as US Tariffs Hit China, Vietnam Hard. India's toy industry is expanding and partnering with global firms to benefit from US tariffs on rival nations.
Top 20 Graphic Novels - March 2025
Stories, Comments, and Advice
Discover How Marine Toys for Tots Expands Its Mission. For over 77 years, Toys for Tots has been spreading joy to countless children in need during the holidays. Yet, their mission goes beyond just Christmas. Recognizing that kids face struggles year-round, they have introduced various programs to offer ongoing support.
Literacy and play. Dr. Kervin is recognized for her research excellence in early childhood and digital literacies. The professor in education at the University of Wollongong (UOW) in Australia is the founding chief investigator in the ARC Centre of Excellence for the Digital Child and co-leads the country’ Educated Child Program of Research, focusing on young children’s literacy, play, intergenerational interactions and digital technologies.
What does it mean to raise a child in the age of AI? One father is finding out through play. In South Korea, an AI education boom is pushing for children to learn about the tech early to avoid being left behind. For one family, it has become a fun playtime activity that inspires learning.
In their living room in South Korea, a father is using generative artificial intelligence (genAI) to turn his son's drawings into video clips...
Not Just for Kids: Why Playfulness Helps Adults Tackle Adversity. CU clinical psychologist Cindy Morris discusses how incorporating some fun into daily life makes a difference. It’s widely accepted that play is an important part of childhood development. But what about adults? Researchers are learning more about the role of playfulness in adulthood and what it means for mental and physical health.
*** The above posted after April 11th when tBR circulated ***
John Baulch, Toy World - Will someone think of the penguins … it’s the Friday Blog! I’ve been quite busy with our May issue this week, has there been anything going on in the big, wide world that I should know about…? Only joking, of course. It’s impossible to avoid hearing or reading about the chaos caused by Trump’s latest pronouncements. If Boris Johnson was known as ‘the shopping trolley’ because he veered all over...
Mike’s Tariff Update: Liberation Day and the Cratering of the Global Economy (April 8th). Yesterday, millions of people took to the streets across the country in over 1,400 “Hands Off” protests against Donald Trump and Elon Musk’s policies and intrusions throughout the federal government, our economy, and our culture. But I digress. It was just last Wednesday, April 2nd that Donald Trump announced another round...
GPI - April 2025 State of Freight. If you haven’t noticed the change yet, you probably haven’t imported or exported anything in the past month or so. There was a 20% tariff levied on China imports back in February, and now, April 2nd has brought an additional 34%. For most of our customers, this means that there is a 54% import tax on the goods you’re bringing to the US from China.
The video game industry at a crossroads. The video game industry is huge. Last year alone it generated an estimated $187 billion dollars in revenue. But it's also facing a host of serious issues: massive layoffs, the advent of A.I., games that take years to be released, and a schism between big and small developers. This week's Reporter's Notebook takes us inside this evolving industry with NPR's Vincent Acovino, who...
“Mona Lisa of Manuscripts” That Inspired a Disney Castle to Go on Display. Disneyland Paris’ Sleeping Beauty Castle may be a gateway into a magical fantasy world, but it has very real origins. A medieval book that hasn’t been viewed in over 40 yrs is set to go on display this summer, and it provides a rare in-person glimpse at some of the images that partially inspired “le Château de la Belle au Bois Dormant.”
Exclusive: April’s Talking Shop. For this month’s Talking Shop, Rachael, Caroline and Gabriela visited the Toymaster Regional Meeting in Coventry where they spoke with a selection of retailers on which suppliers are very supportive and what’s behind the strong start to the year.
The Best Toys for a Sugar-Free Easter Basket on Good Day Philadelphia. From sustainably soft plush ring rattles to Lite-Brite Touch Mini, Check out some of the best toys to put in your kids’ Easter baskets.
Fine dining, jazz and Lego art: Sandy Keung’s unconventional approach to cuisine. Chef Sandy Keung isn’t one for estimations. When asked to visualise her future in five to 10 years, she swiftly interjects.“Six years,” she says. “That’s when the lease is up.”
QuantaSing finds new tune in experiential pop toys. The adult education company is adding products for seniors to adapt to changing times, and is now also testing out the youth market with a new toy.
Rolling for Initiative -- Tariffs, Nothing but Bad News. Several companies in the games industry foresee major price increases due to the government’s imposition of across-the-board tariffs on almost all products coming into the U.S. Steve Jackson Games CEO Meredith Placko addressed the topic last week.
Playtime Politics: Amid Calls to ‘Keep Toys Tariff-Free,’ The U.S.-China Trade War Could Reshape the Toy Department. As the dust settles from today’s latest tariff yo-yo trick, U.S. President Donald J. Trump and China President Xi Jinping have fired new shots in a battle of tariffs and tough talk.
Spotlight on Games & Puzzles. Rachael Simpson-Jones looks at how consumer behaviour and demands are shaping the Games & Puzzles category and how this year’s new releases are capitalising on opportunities in the marketplace.
History and Nostalgia
Elefun from Parker Brothers (1993). Powered by four C-batteries, a motorized blue baby elephant blew nylon butterflies out of the tip of his 4-foot trunk. As the butterflies were launched into the air, the object of the game was to catch as many of them as possible using one of four plastic butterfly nets.
Clowns of Pop Culture. For centuries, clowns have upturned social and psychological norms. From ancient Roman civilization to court jesters and circus performers, they entertain and amuse while reaching into our deepest insecurities. In fact, the fear of clowns is a recognized condition called coulrophobia.
Popeye Museum and Spinach Can Collectibles – Chester, Illinois. This small town in southern Illinois has embraced its connection to the cartoon, with characters like Popeye, Olive Oyl, and Wimpy said to be inspired by real people Segar knew growing up.
The Man From U.N.C.L.E. Spy Magic Tricks from Gilbert. Released in 1965 from Gilbert, the Man from U.N.C.L.E. Spy Magic Tricks playset used the mystery and intrigue of the television show as the backdrop for a toy that allowed children to emulate secret-agent techniques.
Stoney Burke Rodeo Circuit Game from Transogram. Released in 1963 by Transogram, the Stoney Burke Rodeo Circuit Game was based on the ABC television series Stoney Burke, which aired from 1962 to 1963.
Licensing and Entertainment
Hasbro and Legendary's Magic: The Gathering Movie Gets an Exciting Update. According to Deadline, Hasbro Entertainment and Legendary Entertainment are reportedly eyeing Canadian director and actor Matt Johnson to helm the first film in the Magic: The Gathering franchise. However, the outlet notes that discussions are still in the early stages, and Johnson hasn't been offered the film yet.
*** The above posted afte Aril 11th when tBR circulated ***
Bleacher Creatures has added another member to the bench, and for a good cause. Ukraine’s President Volodymyr Zelenskyy will join NBA mascots and professional sports players this season. All profits from the sale of his 10-inch likeness will benefit Ukrainian aid charities.
Radio Flyer has teamed up with Peanuts to introduce Snoopy's Wagon, the company’s first wagon designed specifically for both kids and dogs. The collaboration brings together two nostalgic brands to create a pet-friendly version of the classic red wagon, complete with Peanuts-themed design elements.
Cloudco Entertainment has signed a licensing deal with DIY plush company Teddy Mountain to expand the Care Bears’ presence in the leisure market. Starting at the end of June, kids in the UK and UAE will be able to stuff their own Care Bears, and then dress them up in...
15 Years Later, Disney's Wildest Sci-Fi Franchise Just Did the Unthinkable. When it was announced that Jared Leto would be starring as a new character named “Ares” in a third Tron film, it was understood that he’d be playing a kind of living AI coming from the digital Grid and into the real world.
Adult Swim Just Quietly Released The Coolest Sci-Fi Thriller Of The Year. The problem with making something as impossibly cool and undeniably revolutionary as Cowboy Bebop is that, well, it’s borderline impossible to top it.
Universal Epic shows off images of Nintendo-themed stained glass windows. Universal’s Epic Universe has unveiled their new spectacular stained glass windows featuring key Nintendo characters such as Donkey Kong, Link, Princess Zelda, Ganondorf, Bowser, plus a lovely Mario-themed star chart.
Topps launches brand-new I Love Bunnies figurine collection. Collectors can hop into the world of I Love Bunnies Bow Edition to get to know each bunny and discover their favourite things, fun hobbies and best furry friends.
Disguise, BBC Expand ‘Bluey’ Costume Line with Fresh Styles for Fall. With this licensing extension, Disguise is preparing for the upcoming fall season with fresh styles and expanded distribution for high-quality Bluey costumes and accessories.
Warner Bros. unveils first full-length trailer for Superman. The nearly five minute long trailer has given fans a glimpse of the caped superhero and his faithful canine companion, Krypto, as excitement continues to build ahead of the movie’s release.
New Universal theme park confirmed for UK. The first Universal theme park in Europe will be built in the UK, the government has promised. The attraction is planned for the site of a former brickworks near Bedford and could create an estimated 28,000 jobs before opening in 2031.
Trump tariffs: China to cut number of US films screened as Hollywood becomes a target. China is planning to reduce the number of US films shown in the country, as part of its retaliation against US President Donald Trump’s heavy tariffs on the country.
Original 1977 Star Wars film to be screened during London film festival. The original 1977 cinematic release of Star Wars will be shown on the big screen this summer in London, marking its first public screening in decades.
Catching you up on all things kid at CinemaCon 2025. This year’s CinemaCon expo wrapped up a busy week in Las Vegas yesterday that certainly wasn’t short on hype-building for major studios’ film slates. Here’s a recap of everything that’s likely to matter to the kids industry.
'Iyanu' Brings Nigerian Story, Talent, to Cartoon Network and MAX. The animated series Iyanu, which premiered on April 5 on Cartoon Network, is adapted from a graphic novel series by Nigerian creator Roye Okupe and is steeped in Nigerian lore, but it also has its roots in American comics.
Hyundai taps into a popular Korean animated series with SAMG. Korean car manufacturer Hyundai Motor has teamed up with Seoul-based animation studio SAMG Entertainment for a kid-targeted marketing campaign that’s built around SAMG’s CG-animated series Catch! Teenieping.
Circana makes sense of the licensing market. With evergreen and emerging IPs competing head to head for shelf space and consumer dollars, the US$147.6-billion licensing industry is arguably one of the most difficult markets to navigate in the entertainment ecosystem.
Solent improves its offer to buy Cyber Group Studios. If the US$6.3-million bid wins, Blue Spirit would take over current series, PGS would shoulder distribution, and a Gigantosaurus movie might get made with TF1.
BBC Ignite issues callout for production partners. The Beeb is inviting indie producers and production studios based in the UK to submit an expression of interest in collaborating on one of the animated projects that have been selected for the current edition of BBC Ignite.
Nickelodeon and Starglow Media partner on kids podcasts. The two-year-old distributor is clocking 10 million downloads a month with 50 family-friendly titles, which has attracted other big-fish advertisers like Toyota, WildBrain and LEGO.
KandyToys enters the world of licensing with Fisher Price range. The new licensing agreement will see KandyToys produce a range of play tents, baby safety products, sensory and role-play toys based on the beloved Fisher Price brand.
Box Office: ‘A Minecraft Movie’ Is Minting Gold With an $135-Plus Domestic Debut. The kid-friendly video game adaptation is also a powerhouse overseas for an early global total north of $100 million through Friday. And it's doing huge business in China for Legendary East.
Indonesian Animation ‘Jumbo’ Breaks Records, Heads for Global Release. Indonesian animated feature “Jumbo” has shattered local box office records, becoming the highest-grossing Indonesian animated film of all time after reaching 1 million admissions seven days following its theatrical premiere.
‘Angry Birds 3’ Lands at Paramount, Sets Winter 2027 Release. Jason Sudeikis, Rachel Bloom, Josh Gad and Danny McBride are returning to lead the voice cast alongside high-profile newcomers including Emma Myers, Keke Palmer and Tim Robinson.
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People of Play
Leslie Scott, the inventor of Jenga, is featured in the New York Times Flashback Puzzle this week! Can you place 8 notable events in chronological order?
How Mattel Turned Decades-Old Toys Into Gold. Lisa McKnight, Mattel’s chief brand officer, has been at the forefront of reintroducing the iconic Barbie. Now the famous toy brand has launched itself beyond store shelves and onto the silver screen.
Jay Foreman’s Blog: Just Make The Deal! 34 percent, 54 percent, 104 percent, 145 percent or 165 percent!!! Why not make it a billion percent? My last post was about “passing it on” when tariffs were 10 percent and 20 percent. Mr. Trump made that a moot point since there is no way but to pass on the tariffs, if you could even risk bringing in product at these rates. Well after a hellacious ride since “Liberation Day” last week...
*** the above posted after tBR circulated April 11th ***
The true story of Tetris: An interview with Henk Rogers. And the true story of Tetris so closely resembles a Cold War spy thriller that Hollywood actually made a movie about it. At the center of that story is Henk Rogers — the man who ventured behind the Iron Curtain to meet the game's inventor, and negotiated a deal with the Soviet government to bring Tetris to Japan and the rest of the world.
Hey, we're Ryan and Kate, and we lead product development at Plus-Plus USA. We're thrilled to take you behind the scenes of how our 2025 arrivals came to life! Our goal isn’t just to share something new—it’s to bring you into the story behind each product! .
The Tyke behind early Little Tikes designs seeks recognition. Charlie Tyke, 91, at his office in Grand Rapids, Mich., in early February 2025. Tyke played an integral role in the forming of Little Tikes in the late 1960s, but says he's received little public recognition.
Click welcomes Maddi Tiscoe as head of Marketing. With over 15 years of experience in brand communications and marketing leadership, Maddi will play a pivotal role in accelerating Click’s growth and market presence.
Steve Jackson Games CEO, Southern Hobby marketing head among newly elected directors at tabletop trade organisation GAMA. Board game trade organisation GAMA has revealed the results of its latest board of directors elections.
RMS USA Appoints Chief Brand Officer and VP of Licensing. RMS USA has expanded its executive team by appointing Heather Wilson as its first chief brand officer and John Tomulonis as vice president, licensing, marking a significant step in the company’s growth strategy.
Companies and Brands
Amazon launched Buy for Me, an agentic AI feature that lets customers purchase items from third-party sites from within the Amazon Shopping app. The feature is live on Android and iOS systems for a subset of U.S. users.
Nation's third-largest board game company is in Lino Lakes, MN. Asmodee is just behind Hasbro and Mattel when it comes to the number of board games sold in the U.S.
*** The above posted after tBR circulated April 11th ***
Barbie’s Dreamhouse Gets a Smart Upgrade. Mattel’s partnership with Google Cloud is resulting in data-driven product innovation, insight, and personalized engagement with its fanbase, the companies say. The announcement was made at Cloud Next ’25, scheduled April 9-11.
Craft Buddy reveals new Crystal Art Wildlife Buddies. These wooden, 11cm-tall collectibles bring the wonder of nature to life with sparkling crystal art and an educational twist, making them a mix of creativity and discovery for kids and adults alike.
Hasbro Announces New Transformers Takara Tomy MP-17 Optimus Prime. Optimus Prime is back yet again with a brand new Transformers Takara Tomy release as they debut the new MPG-17 Style Generation figure.
Hasbro's latest G.I. Joe Classified Series reveals include Battle Armor Cobra Commander, Monkeywrench, Major Bludd and more. Hasbro’s G.I. Joe Classified Series has been knocking it out of the park over the past few years and shows no sign of slowing down in 2025.
Flipper's New Toy for the Chronically Distracted: Meet the Busy Bar. This chunky little white-and-orange device is essentially a digital “Do Not Disturb” sign. It’s like they took the aesthetic of a 90s Tamagotchi, merged it with modern productivity theory.
Friskies, a cat food and treat brand from Nestlé Purina, is bringing the spirit of feline curiosity to game night with the release of a limited-edition board game, Adventures in Friskies World. The new title combines strategy, imagination and cat-inspired antics into a game designed for humans, with a few extras to keep real cats occupied, too. Created by award-winning board game designer Ellie Dix, and developed...
FAO Schwarz Celebrates ‘Unicorn Academy’ with Month-Long Takeover. Spin Master promotes new Netflix special with in-store experiences and themed merchandise. Spin Master has launched a month-long “Unicorn Academy” takeover at FAO Schwarz in New York City, timed to the premiere of a new one-hour special on Netflix. The event runs throughout April and coincides with National Unicorn Day on April 9...
Target launches campaign highlighting spring merchandise. The spring campaign comes a month after Target announced a multiyear merchandise revamp, which includes investing between $4 billion and $5 billion in stores, technology and supply chain.
Big Lots stores begin to open under new ownership. At the start of the year, Big Lots announced that it closed a sale agreement with Gordon Brothers Retail Partners that would enable Variety Wholesalers to acquire hundreds of stores and up to two distribution centers under the Big Lots brand.
Razer pauses direct laptop sales in the US as new tariffs loom. Razer’s upcoming Blade 16 and other laptops are no longer available for preorder or purchase on its US site. The configurator for preordering its new Blade 16 laptop was available as recently as April 1st, according to the Internet Archive.
PMI Kids’ World celebrates 30 years in the toy industry. PMI is proud to be a trendsetter, delivering high-quality products to children and collectors alike, with brands including Sonic, Fuggler, Creature Cases, Naruto and many more.
Exclusive: Mattel celebrates 80th anniversary. Michael Hick, vice president – UK & Ireland, Benelux & Nordics, and Kelly Philp, head of Marketing UK, discusses what’s in store as Mattel celebrates its landmark 80th anniversary.
Mighty Jaxx becomes an accredited Toymaster supplier. The Mighty Jaxx Group, a global network of brands and companies that aims to bring tomorrow’s pop culture, content and experiences into homes and hands, is now officially part of the Toymaster network.
Hot Wheels reveals first Hot Wheels x Ferrari die cast. The limited-edition Hot Wheels Collector die cast set is available for pre-order now on Mattel Creations, with additional products arriving throughout 2025 and beyond.
Ultra Pro Adds Pokémon Charms to Its One-Touch Edge Collection. Fans and collectors of the vietnam popular Pokémon Trading Card Game can protect their belongings with Ultra Pro’s latest addition to its One-Touch Edge line.
Hess Toy Truck Reveals its First-Ever Farm Truck Plush. Continuing its annual tradition, Hess Toy Truck reveals its 2025 pick for the My Plush Hess Trucks line. My Plush Hess Truck: 2025 Farm Tractor has farm-themed features and is designed for daytime and nighttime activities.
Hand2mind Multiplies ‘Numberblocks’ Offerings at Walmart. There is now another way for parents and caregivers to buy affordable educational toys! Starting this month, hand2mind’s Numberblocks-themed toy line will be available in more than 2,000 Walmart stores nationwide.
Build-A-Bear Workshop Hops into Easter Fun with the Golden Egg Hunt. Families can add egg-stra fun to their Easter activities with the newest adventure from Build-A-Bear Workshop. The Golden Egg Hunt features themed challenges, interactive experiences, and a chance to win egg-citing prizes.
Sam’s Club Accelerates Store Openings, Anticipates More Business in ‘Tough Times’. Walmart’s warehouse club business, Sam’s Club, reportedly plans to open 15 stores per year, saying its ability to save customers money is even more relevant in uncertain times.
LEGO Masters Academy Builds Buzz at LEGO House. This fall, Denmark’s LEGO House will introduce the LEGO Masters Academy. This concept includes a playful LEGO adventure where builders of all ages can discover and learn new building techniques together.
Playmobil Unveils Second Wave of ‘Miraculous’ Playsets. Fans of all ages fell in love with Playmobil’s Miraculous: Tales of Ladybug and Cat Noir toys in 2024. As the series’ 10th anniversary approaches, the collection is making a miraculous comeback this summer with six new playsets.
The LEGO Group Opens Its Most Environmentally Sustainable Factory to Date in Vietnam. The LEGO Group is celebrating the grand opening of a state-of-the-art factory in Vietnam, officially named LEGO Manufacturing Vietnam.
Barbie’s New MVP: ‘Kennbassador’ LeBron James. Mattel is introducing the brand’s first Kennbassador: LeBron James. James is an author, activist, philanthropist, and basketball legend, it only makes sense that he is given this honor.
Asmodee partners with Icecat to bolster Nordic information sharing. Asmodee, a leading distributor and publisher of board games, is expanding its partnership with Icecat to provide high-quality product information to its partners in the Nordics.
The Lego Group unveils latest additions to Lego Marvel product range. The Lego Group has unveiled the latest additions to its Lego Marvel product range. Available for pre-order now, builders will be able to recreate Iron Man and Iron Spider-Man in Lego brick form.
POP MART to Open in California's Stoneridge Mall, Bringing Global Toy Craze to East Bay. Popular toy company POP MART is set to open a new store at Stoneridge Shopping Center in Pleasanton, bringing its globally recognized designer toys to the East Bay.
Funko Drops Alex Ovechkin Pop! Figurine to Commemorate NHL Goal-Scoring Record. On Sunday, April 6, Washington Capitals’ left winger Alex Ovechkin scored his 895th career goal, breaking “The Great One” Wayne Gretzky’s all-time NHL goals record.
Ravensburger Reveals Secret Puzzles at U.K. Jigsaw Nationals. Ravensburger unveiled its two highly anticipated and previously top-secret jigsaw puzzles this past weekend at the U.K. Nationals Jigsaw Puzzle Championship in Bradford.
Justice Teams Up with Bandai Namco for PAC-MAN Capsule Collection. Justice has partnered with Bandai Namco Entertainment America Inc. to launch a limited-edition PAC-MAN collection, released to celebrate the arcade icon’s 45th anniversary.
How Ty Inc. Is Taking Its Beanie Babies Brand to New Heights Amid the Appeal of (Low-Tech) Nostalgia. The plush toy manufacturer has put a new spin on a previous hit and is using its signature growth strategies to promote and sell it.
Gaming: Digital, Video, Hardware, and Development
22 years later, modders are keeping SimCity 4 alive. Search for “SimCity 4” on YouTube, and you’ll see players constructing multilevel highway interchanges and intricate railroad networks, or maybe even a swooping flyby of a sprawling metropolis.
Nintendo President Doug Bowser on the new Switch 2, tariffs and what's next for the gaming giant. Nintendo of America President Doug Bowser sat down with technology correspondent Steve Kovach in a CNBC exclusive interview on April 2 after unveiling the new console’s details.
Nvidia confirms the Nintendo Switch 2 has DLSS and real-time ray tracing. Nintendo’s Switch 2 tech specs vaguely said that the console is powered by a “custom processor made by Nvidia.” Nvidia has shared a little more detail about how it’s powering the device.
Mario Kart World is pure chaos. With Mario Kart World, perhaps the biggest launch title for the Nintendo Switch 2, there isn’t one single innovation that sets it apart. Instead, it’s the overwhelming chaos created by all the new features, and it’s a blast.
Twin Sails Interactive splits from Asmodee and Embracer to become an independent publisher. The company shared the news in a blog post and said it now has "full autonomy and more flexibility" to pursue its vision for growth.
Nintendo taking 'variable' approach to pricing with Switch 2 titles. Nintendo of America boss Doug Bowser has explained the $80 RRP slapped onto Switch 2 launch title Mario Kart World is an example of the "variable pricing" the company will lean on when deciding how much its first-party software cost.
Brass Lion Entertainment makes layoffs to 'realign' workforce around upcoming action-RPG. The company listed the names of 13 individuals impacted by the layoffs—although it's unclear whether those people represent the full extent of the cuts.
Board game industry reels as Trump tariffs threaten job losses, company extinctions. Board game companies are bracing for price hikes, job losses and the potential shuttering of their businesses after US President Donald Trump unveiled sweeping tariffs targeting countries across the world.
Nintendo confirms Professor Layton and New World of Steam also coming to Switch 2. Nintendo of Europe has confirmed that Level-5 is planning to bring their long-awaited next entry in the Professor Layton series, Professor Layton and the New World of Steam, to the Nintendo Switch 2.
Development builds leak from Switch dev kit including Retro Studios Project Harmony. A number of old Nintendo Switch game builds have leaked online from a development kit which show an unreleased Ridge Racer prototype and a canned project by Retro Studios which is titled Project Harmony.
Nintendo Switch 2 Joy-Con do not feature Hall Effect sticks. Those of you expecting Hall Effect Sticks on your Nintendo Switch 2 console will be disappointed to learn that the upcoming video game system won’t have Hall Effect sticks to avoid drifting issues which have plagued the current system.
Nintendo confirms you will have to pay to use the Switch 2’s C button. Nintendo has made its own Discord-like chat app for the Switch 2, and it’s going to charge you for it. Once the free period is over on March 31, 2026, GameChat, and the C button that activates it, will require a membership.
Arduboy creator says his tiny Game Boy won’t survive Trump’s tariffs. Kevin Bates managed to quit his day job and move to China after his game-playing business card, the Arduboy, went viral in 2014. But a decade later, Trump’s staggering and inexplicable new US tariffs are driving him out of business.
Astro Bot dominates Bafta Games Awards with five wins. Astro Bot has swept this year's Bafta Games Awards, winning five awards in total - including the top prize of best game. The 3D platformer, starring the PlayStation mascot character, won best animation, audio achievement, family game and game design.
Indie Game Developers All Say One Thing Would Make Video Games So Much Better. Nearly every month, dozens of indies dropped to soak up players’ time. But despite those successes, indie developers felt the harrowing issues of the video game industry just as keenly as anyone.
'The end of an era:' The Molasses Flood has been absorbed into CD Projekt Red. The dev team will continue working on The Witcher multiplayer spin-off 'Project Sirius' within CDPR proper, but the studio itself has essentially been dissolved.
Nintendo Confirms Switch 2 Edition Upgrades Will Be On Cartridges After All. Last week, Nintendo made the disappointing confirmation that the upgrades included with its Switch 2 Edition games will not be on the cartridges. Now a different Nintendo spokesperson has claimed that won't be the case.
Switch 2 consoles made in Vietnam earmarked for the U.S.. A new Bloomberg report suggests Nintendo will be able to “build a stockpile of millions of consoles” shipped from Vietnam to the United States ahead of June’s Nintendo Switch 2 launch.
Digital Foundry says Nintendo Switch 2 is “roughly a PS4 level” system. The knowledgeable tech-focussed team at Digital Foundry have been examining the Nintendo Switch 2 and have concluded that Nintendo’s next generation system is roughly on par with Sony’s PlayStation 4 console.
Nintendo is delaying Switch 2 preorders in Canada, too. Nintendo has delayed Switch 2 preorders in Canada, according to a statement shared with MobileSyrup. Last week, the company delayed preorders in the US because of the potential impact of the Trump administration’s new tariffs.
Hades II will launch first for consoles on Nintendo Switch and Switch 2. Nintendo announced last week that the game was coming to the Switch and Switch 2, and today, the company released a new Creator’s Voice video highlighting more about the game.
Report: Nintendo is delaying Switch 2 pre-orders in China. According to a report from Nikkei, Nintendo is indefinitely delaying pre-orders in the region to assess demand levels in the notoriously tough-to-crack (and highly regulated) market.
Netflix Games to launch The World of Peppa Pig in June. Netflix Games is planning to launch a new mobile kids app called The World of Peppa Pig in June as part of its recently refocused gaming strategy that’s now leaning into games for young viewers.
PC and console gaming revenue dropped by 2.1% in 2024. REPORT: Newzoo's latest state-of-the-industry update points to a weaker slate of titles hampering console game sales, but Nintendo's Switch 2 is expected to jumpstart growth in 2025.
Nintendo Switch 2 US price is unlikely to rise if Trump tariffs remain at 10%, analyst says. According to a new report at Bloomberg, Trump’s decision to pause the hikes means it’s likely that Nintendo will keep the US Switch 2 price at $450, at least until the 46% tariff kicks in.
Highlighted Press Releases
Baby Paper's Sari Wiaz - Tariffs are Crushing the Little Guy. While debates rage on about the pros and cons of tariffs, here’s the reality: small manufacturers like us at Baby Paper are nearing a breaking point. We don’t move goods in massive volumes. We can’t stockpile inventory—it would drain our cash flow. And unlike big brands, we can’t just raise prices to absorb tariffs and still stay competitive. That means turning down orders because we’re out of stock, halting the development of new products, and watching opportunities slip by, not because demand isn’t there but because tariffs have made supply impossible.
Go Poo!, the grossest card game ever, launches after a successful Kickstarter campaign. Become #1 by going #2! Paper House Productions, Inc and Woodpecker Laboratories, LLC teamed up to design, develop, and launch the grossest game ever made. Go Poo! The Game is sort of like Go Fish, but gross. Very gross. Players collect cards by stealing them from others or picking from the Toilet. Once one card from each category is collected, players can take a poo and win points. The grosser the poo, the more the points! But watch out for diarrhea cards which will lose you points and end your turn! With over $13,000 raised on Kickstarter during the campaign, the game was fully funded in the first 3 days...
RMS APPOINTS NEW CHIEF BRAND OFFICER AND VP OF LICENSING. Company Bolsters C-Suite with Key Hires. North Andover, MA (April 8, 2025) RMS USA, which opened its doors in 2008 and has been on a trajectory of growth for several years, announced it has appointed its first Chief Brand Officer and a new VP of Licensing. “I couldn’t be more proud of how RMS USA is positioning itself in the US market and of the talent we’ve been able to attract,” said Zack Farber, CEO of RMS USA. “Despite all the tumult and uncertainty in the marketplace this year, we are positioned to massively grow our market share, grow our team and expand our brands.”
Safety and Counterfeiting
13 Toys That Were Legal in the U.S. But Banned Everywhere Else. Check out a list of toys that were legal to have in the U.S. but banned in other countries due to safety violations.
Associations, Foundations, Shows, Awards, Events, and Festivals
Global Tariffs: Updates from The Toy Association. The Toy Association has quickly responded to sweeping reciprocal tariffs announced by the Trump Administration April 2...
Licensing International has now unveiled its full list of finalists for 2025’s Global Excellence Awards, which will be presented live at Luxor’s Hyper X Arena in Las Vegas on May 19. More than 800 entries were submitted this year across 32 categories...
WiT Announces Wonder Women Awards Gala. Women in Toys Licensing and Entertainment (WiT) has announced the details for its annual Wonder Women Awards Gala. The gala will be held in Los Angeles at The Beverly Hilton on Sept. 11.
RIP - Rest in Play - Remembering Those that have Passed
If you know of a colleague's passing, please send us information so we may share with our readers. Archives can be found HERE
Mike Wood, founder of Leapfrog and Smarty Ants to Achieve 3000. After selling his businesses, Mike went back to Oakland, CA schools to teach children how to read, three or four days a week. His passion and dedication to helping kids read is a great loss for our community.
Jay North, who starred as the towheaded mischief maker on TV’s “Dennis the Menace” for four seasons starting in 1959, has died. He was 73.
North died Sunday at his home in Lake Butler, Florida, after battling colon cancer, said Laurie Jacobson, a longtime friend, and Bonnie Vent, who was his booking agent. “He had a heart as big as a mountain, loved his friends deeply. He called us frequently and ended every conversation with ‘I love you with all my heart,’” Jacobson wrote in a tribute on Facebook.
Bill Petras, Blizzard veteran and Overwatch art director has passed away. The news was shared by former colleagues on social media, prompting an outpouring of tributes from colleagues, friends, and players.
Robert Trebor, who portrayed the serial killer known as the Son of Sam in a CBS telefilm and the scheming merchant Salmoneus on Hercules: The Legendary Journeys and its sister series, Xena: Warrior Princess, has died. He was 71.
Robert McGinnis, Painter and illustrator who created sexy posters for the James Bond franchise as well as numerous other films, magazine illustrations and book covers, died March 10 in Old Greenwich, Conn.
Worldwide Magazines Weekly Top Stories
Some Added Friday Morning Chicago Time. Check Back for Complete Lists.
Toy Trade Monthly Issues
Adventure Media & Events (US)
Toyworld (UK)
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The public gets what the public wants … it’s the Friday Blog!
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Asmodee partners with Icecat to bolster Nordic information sharing
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L.O.L. Surprise! partners with the British Gymnastics Championship
Licensing.biz Powered by Toyworld
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Miraculous Corp and Playmobil celebrate 10 years of Miraculous with all-new play sets
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The Lego Group unveils latest additions to Lego Marvel product range
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Barbie debuts LeBron James Doll, marking the brand’s first Kenbassador
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KandyToys enters the world of licensing with Fisher Price range
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Studiocanal Kids & Family opens expanded Paddington flagship store
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Fanatics Collectibles’ Regent Street flagship store to open 25th April
ICv2: The Business of Geek Culture (US)
- Alliance Entertainment Sues Diamond
- Paizo Will Release 'Pathfinder Game Night: Dawn of the Frogs'
- 'Magic: The Gathering' and 'Pokemon TCG' Lead the Charge; The Rest of the Big Five Take a Breather
- Wizards of the Coast Will Release 'Magic: The Gathering' 'Secret Lair X Marvel's Deadpool' into Retail
- 'Pokemon TCG' Boxed Set Incoming
- Miniatures Were Largest Category to Show Growth in 2024
- Sale Hearing Delayed, Diamond Bonuses Approved, Fees Roll In
- Rolling for Initiative -- Tariffs, Nothing but Bad News
- People on the Move: GAMA Marketing and Communications Manager Out
- TCGplayer Top 25 Sealed Products Chart - March 2025
Nación Juguetes (Mexico, Peru, Argentina, Chile & Spain)
Global Toy News
The Bugg Report (Australia)
The Toy Universe (Australia)
hobbyDB
Toy Store (Italy)
Video of the Week!
Superman | Sneak Peek. Krypto, take us home. #Superman - Only in Theaters July 11
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Thank you for being a reader of the Bloom Report. — Mary and Graeme
Founding Editor and Publisher (1998-2020, Retired): Philip Bloom
We are honored to carry on Phil's 22 year legacy and continue the Bloom Report. Phil has been a mensch
and we've loved working with him. Here is a fun and interesting interview with Phil.
If you would like to reach Phil: philip.bloom100@verizon.net
Publisher: Mary Couzin, Chicago Toy & Game Group, Inc.
Managing Editor: Graeme Thomson
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Not only does the Bloom Report give you all the news you need to know...
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